Business Storyteller in London

I'm a creative consultant, business storyteller & writer based in London. I've written for The Financial Times, British Airways Business Life and Monocle. Clients include The World Economic Forum.

  • 58
  • 28K
stories for
Ian Sanders's stories for
Show all
The Financial Times

Dawn of the devoted all-rounder -

In 2007, Moshe Braun was a self-employed graphic designer in London. When the recession hit, he knew he had to diversify

3fe6e3c1 4b07 40d9 a62e 1929bc29ef91 article
The Financial Times

Creative thinking out loud -

Len Kendall is at his desk in Chicago thinking through the sales strategy for his start­up CentUp, a business that facilitates donations to online content creators – such as bloggers, photographers and illustrators – and charities.

C8b8a644 388e 11e4 a687 00144feabdc0 article
The Financial Times

First Person: 'I give advice to strangers' -

First Person: 'I give advice to strangers' -

The Financial Times

Tired of noisy pubs? Join the techies drinking at their desks -

Tired of noisy pubs? Join the techies drinking at t...

Open uri20131126 15817 15d7ogn article
The Financial Times

From sideline to livelihood -

In a warehouse on a former pig farm in rural England, Matt Lane is packing up boxes of beer. The...

Open uri20131126 27731 1p4af5e article
The Financial Times

How to bridge a cultural ocean -

On the 24th floor of a building on New York’s Avenue Of The Americas, a group of British entrepreneurs is...

Open uri20131126 6917 ax6z47 article
The Financial Times

Got spare desk space? Share it with a lonely freelancer -

There’s a new face at the offices of Hort in Berlin’s Hagelberger Strasse. But Mark Prendergast does not work for...

Open uri20131126 15817 1x5h27p article
The Financial Times

How to keep your indie soul -

It is Monday lunchtime in London’s Soho and there is a line of people waiting outside Honest Burgers on Meard...

Open uri20131126 15817 133rg10 article
The Financial Times

Sales straight from the source -

In a hot and sweaty basement in Brighton, on the English south coast, visitors to The Great Escape music festival...

Open uri20130304 21680 11frla6 article
The Financial Times

Technology’s gender barrier -

Man’s world: entrepreneur Sarah Parmenter, centre, is a sought-after voice at tech conferences but says she is one of only a few women in attendance
It is a crisp, bright November afte...

Open uri20120927 6543 cbvww2 article
The Financial Times

The lure of the water cooler -

Maria Popova could base herself just about anywhere that has a decent desk and quality WiFi. In fact, the curator and editor of the Brain Pickings website has chosen Studiomates – a Brooklyn co-working space inhabited by designers, illustrators,

Open uri20131126 21701 n2awrv article
The Financial Times

Workplace perks that pay off -

Ryan Carson is at his desk in Portland, Oregon. As chief executive of Treehouse, a business that makes and sells...

The Financial Times

The need for speed -

The business world is fixated upon the next “big idea” – whether it’s creating a new product or innovating a fresh approach. But while an idea can be the oxygen that every business...

Open uri20130304 755 1m60zgc article
The Financial Times

The right medium is part of the message

Picture perfect: former US vice-president Al Gore was lauded for his use of images in ‘An Inconvenient Truth’, above, but when visuals are not used well, it can complicate the message
The Apple...

Open uri20130304 25305 lirzei article
The Financial Times

The search for another hit

This will freak your mind,” promises Dave Stewart as he sends me a Tweet from his Los Angeles office, where he is chief exe...