It's been said that fans of Apple love the products so much they want to lick them. When customers love your products that much, they'll help spread brand awareness. So how do you get them to fall in love with you in the first place?
Entertainment start-up Karrot is setting its sights high, developing intellectual properties for the lucrative kids' market. Hitting the cartoon jackpot is a long shot, but founder Chris White has a unique business strategy that has set the business up for both long-term and short-term viability.
If your industry sector is being threatened by budget cuts and technological changes, you need to take action to survive. Splice TV is a London post-production business that had no choice but to reinvent their offerings in order to keep their doors open.
Are your products positioned so they connect most effectively with your customers' needs, in a language they understand? If your growth potential is limited, try speaking a new language to reach a broader audience and win more business.